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Discover and get to know your coach!
With over 20 years of combined experience in customer service, hospitality, and soft skills training, our team brings both professionalism and warmth to every session. As certified etiquette and hospitality trainers, we specialize in cultural awareness and human connection—equipping individuals and teams with the confidence to thrive in any social or professional setting. Passionate, poised, and practical, we’re here to help you put your best foot forward.
Orchids Roy
Founder & Certified Etiquette & Protocol Trainer, Dubai
With over 15 years of experience in the field of Learning and Development, I have had the privilege of working with some of the most prestigious names in the aviation and luxury sectors. My journey began as a corporate trainer with one of the world’s best airlines, where I honed my skills in delivering top-notch training programs. This experience paved the way for my role as a Learning and Development Manager for a luxurious private jet operator in the UAE, where I spent over a decade helping shape the standards of excellence in the industry.
My expertise extends beyond aviation, having delivered impactful training across various sectors including hospitals, wellness centers, real estate, and hotels. My approach to training is grounded in a deep understanding of industry-specific needs, ensuring that every session is not only informative but also engaging and practical.
I’m passionate about helping individuals and organizations reach their full potential, and I take pride in creating learning experiences that are both effective and enjoyable.
Nathalie Ward
Certified Hospitality Trainer by the Ecole Hôtelière de Lausanne, Switzerland
I spent 21 years with Emirates in the leadership and development team, where I had the privilege of training the next generation of industry leaders. My work focused on hospitality and etiquette for a wide range of travellers, including royals and foreign dignitaries, always with a strong awareness of cultural nuances.
Outside of work, I’m a proud mother to a wonderful son. I enjoy prioritising his growth and development while also making time for my own passions—cooking healthy, nutritious meals and staying active through the gym and wakeboarding.
I chose to join Etiquette For Everyone because I believe etiquette is a timeless skill that too often gets overlooked in today’s fast-paced world. Many people aspire to learn it but don’t always have the opportunity, and I’m excited to help make it more accessible and meaningful for others.
Yoshiko Baba
Certified Hospitality Trainer
My journey began at the University of the Sacred Heart in Tokyo, where I majored in Medieval English Literature. From there, I pursued interpreting, which led me to a career as an Executive Secretary and later to the Ministry of Foreign Affairs. My dream of living abroad came true with an assignment at the Consulate-General of Japan in Seattle.
Life took another turn when I joined Emirates Airline—a role that became the longest chapter of my professional journey. For 21 years, I had the privilege of serving passengers from all over the world, moving from Economy Class to Purser. Later, as a Hospitality Learning Partner at Emirates Training College, I trained cabin crew in service and hospitality for 13 years.
Through every chapter, one value has remained constant: etiquette. Whether in diplomacy, aviation, or training, etiquette is what connects cultures, creates trust, and turns service into a lasting memory.
Now, as I enjoy life in Dubai with my family and my soon-to-be-10-year-old twin boys, I carry with me the belief that etiquette is not just about rules—it’s about respect, kindness, and making people feel valued.
Gina Valls
Certified Learning & Development Coach
Gina brings over 15 years of international experience across aviation, hospitality and learning & development. During her career as a Cabin Crew Trainer with Emirates Airlines, Gina specialized in image and uniform, with a strong fous on first impressions, personal presentation, and effective communication across cultures. Prior to joining Emirates Airline, she worked as a facilitator at a children’s summer camp in Spain, where she supported and engaged young learners through activities in a fun and encouraging environment. This early experience gave her valuable insight into how children learn, participate and build confidence when they feel comfortable and included.
Gina holds a CIPD qualification in Learning & Development and is a certified coach. Today, she works as a Career Coach and L&D Consultant, helping individuals and organizations build confidence, navigate change, and reach their full potential. As a mum herself, Gina understands the importance of developing social skills from an early age in a way that feels positive, relevant and fun. Through her work with Etiquette for Everyone, Gina is passionate about showing children that etiquette goes beyond good manners. It is about kindness, respect, confidence and communication essential life skills they can carry with them as they grow and navigate the world.
Laura Rose Blakeley
Etiquette Coach
Laura brings in over 15 years of international hospitality and training experience, helping people develop the confidence, professionalism, and social skills needed to succeed. As a senior cabin crew supervisor, and hospitality learning partner with Emirates Airlines, she trained and mentored individuals for more than 135 nationalities, delivering coaching in customer service, personal presentation, and professionalism, and etiquette. Her passion for excellence began at the just 16 years old working in luxury spas and five-star hotels, including a leadership role with Champneys, where she trained teams to deliver exceptional service and uphold the highest standards of professionalism.
As a parent herself, Laura understands the importance or equipping young people with the life skills that help them thrive. She joined Etiquette for Everyone to make these timeless skills accessible, empowering students with confidence, respect and poise that will benefit them throughout their education, future careers, and everyday lives.
Nur Suhaila
Etiquette Coach
Nur began her career as a primary school teacher in Singapore, where she saw first-hand how confidence, kindness and thoughtful communication can shape a child’s development. Recognized for excellence in education, she developed a strong belief that some of the most valuable lessons we teach children go beyond academics – they build character, empathy and self-confidence.
Her career later took her into international aviation, where she worked with some of the world’s leading airlines, serving VVIPs, distinguished guests and royalty from around the globe. Working in environments where discretion, cultural awareness and exceptional service were expected at the highest level gave Nur a unique understanding of modern etiquette in practice. Today, she brings these two worlds together. Combining her experience, Nur creates etiquette lessons that are engaging, interactive and fun. Through storytelling, games, role-play and real-life scenarios, she helps children develop social confidence, communication skills, consideration for other and everyday manners in a positive and encouraging environment.
At the heart of her teaching is a simple belief, good etiquette should never make a child feel restricted – it should help them feel more confident. Now based in Dubai and a mother to a young son, Nur is passionate about helping the next generation develop the confidence, compassion and character they need to flourish in an ever-changing world.
Why I became a coach?
After a fulfilling 12-year journey as a cabin crew trainer for customer service and image with a leading airline in Dubai, and experiences as a Purser interacting with over 160 nationalities, I found my true calling. My role as a Learning and Development Manager for a luxury private jet operator, serving high net worth individuals, further honed my expertise in etiquette and interpersonal skills. These rich professional experiences inspired me to establish my own etiquette coaching business. I chose to focus on children alongside adults, believing strongly in the lifelong impact of instilling good manners and etiquette from a young age. My mission is to empower the next generation with the grace and confidence needed to thrive in any social setting.
OUR COURSES
MORE ON THE FOUNDER, ORCHIDS!
Welcome to my world, where etiquette isn’t just about forks and knives; it’s about confidence, respect, and a touch of worldly charm. My roots are as diverse as my experiences – a blend of Chinese and Filipino heritage, and I’ve built a life with my British husband. A real cultural cocktail, you could say!
Travel is my heartbeat. I’ve wandered through 95 countries, each adding a layer to my understanding of people and cultures. For me, travel is more than sightseeing; it’s about immersing in local lives, savoring a smorgasbord of flavors, and discovering the off-the-beaten-path treasures that tell the real stories of a place.
My journey to becoming an etiquette coach started at 30,000 feet – as a flight attendant. Those 12 years weren’t just about serving meals; they were my classroom for mastering customer service, cultural nuances, and the art of making everyone feel valued. It was there, cruising above the clouds, that I grasped the true essence of manners and empathy.
I’m all about empowering the younger generation. I believe that understanding how to carry yourself and treat others is foundational to growing up with confidence and kindness. And let’s not forget the power of observation – it’s amazing what you can learn about communication just by watching.
As a mother to a daughter with ADHD, I’ve learned the art of patience, understanding, and customizing learning experiences. It’s all about helping each child shine in their unique way.
I am committed to sharing knowledge, understanding that the real reward lies in spreading the wisdom I’ve gathered over the years.
But let’s be clear – I’m no infallible guru. I face my share of struggles and doubts, just like anyone else. Yet, I promise to always bring the best of my knowledge and experience to you, keeping it authentic and real.
If you’ve read this far, thank you. I hope this is just the start of a beautiful journey together. I’m eager to learn more about you. The best way to share that and stay connected? Become one of our EFE Insiders. Just sign up below with your name and email.
Let’s embark on this etiquette adventure together – one where respect, understanding, and a little bit of world-savvy charm make all the difference.
