Etiquette For Everyone


My name is Orchids Roy and I’m your go-to etiquette coach for kids aged 6 to 16, and adults too. As a mom of a fun-loving 10-year-old girl and a curious 3-year-old boy, I mix my parenting adventures with my coaching, which adds a real, down-to-earth touch to my classes.

Why I became a coach?

After a fulfilling 12-year journey as a cabin crew trainer for customer service and image with a leading airline in Dubai, and experiences as a Purser interacting with over 160 nationalities, I found my true calling. My role as a Learning and Development Manager for a luxury private jet operator, serving high net worth individuals, further honed my expertise in etiquette and interpersonal skills. These rich professional experiences inspired me to establish my own etiquette coaching business. I chose to focus on children alongside adults, believing strongly in the lifelong impact of instilling good manners and etiquette from a young age. My mission is to empower the next generation with the grace and confidence needed to thrive in any social setting.



Welcome to my world, where etiquette isn’t just about forks and knives; it’s about confidence, respect, and a touch of worldly charm. My roots are as diverse as my experiences – a blend of Chinese and Filipino heritage, and I’ve built a life with my British husband. A real cultural cocktail, you could say!

Travel is my heartbeat. I’ve wandered through 93 countries, each adding a layer to my understanding of people and cultures. For me, travel is more than sightseeing; it’s about immersing in local lives, savoring a smorgasbord of flavors, and discovering the off-the-beaten-path treasures that tell the real stories of a place.

My journey to becoming an etiquette coach started at 30,000 feet – as a flight attendant. Those 12 years weren’t just about serving meals; they were my classroom for mastering customer service, cultural nuances, and the art of making everyone feel valued. It was there, cruising above the clouds, that I grasped the true essence of manners and empathy.

I’m all about empowering the younger generation. I believe that understanding how to carry yourself and treat others is foundational to growing up with confidence and kindness. And let’s not forget the power of observation – it’s amazing what you can learn about communication just by watching.

As a mother to a daughter with ADHD, I’ve learned the art of patience, understanding, and customizing learning experiences. It’s all about helping each child shine in their unique way.

I am committed to sharing knowledge, understanding that the real reward lies in spreading the wisdom I’ve gathered over the years.

But let’s be clear – I’m no infallible guru. I face my share of struggles and doubts, just like anyone else. Yet, I promise to always bring the best of my knowledge and experience to you, keeping it authentic and real.

If you’ve read this far, thank you. I hope this is just the start of a beautiful journey together. I’m eager to learn more about you. The best way to share that and stay connected? Become one of our EFE Insiders. Just sign up below with your name and email.

Let’s embark on this etiquette adventure together – one where respect, understanding, and a little bit of world-savvy charm make all the difference.


This podcast dives into the captivating world of etiquette and manners in Dubai. Join radio host Emma Brain and myself, Orchids Roy, every Wednesday as we explore the hottest takes on manners, communication skills, and style. Whether you’re a newly arrived expat, a long-term resident, or someone dreaming of a life in Dubai, this podcast is your ultimate guide to blending in, thriving, and embracing the rich tapestry of UAE culture. Get ready for engaging conversations, insider tips, and plenty of fun as we decode the do’s and don’ts of life in Dubai. So let’s embrace being extraordinary and elevate our etiquette!